It's a strategy as old as time. Allow someone to sample your product for free and those who like it will become buyers. Whether at your local grocery store, big-box warehouse club, or favorite brewery, the "Try Before You Buy" approach is alive and well. In the spirit of the Free Sample, I am pleased to offer the following content from our new book, The Professional’s Guide to Establishing a 360° Communications Program for Educational Institutions: A Practical Guide to System

Authenticity and trust are paramount for today's small business owners, especially when one's reputation can be called into question and viewed by thousands of people at the push of a button. The voices of satisfied customers should not be an afterthought or used only on an as-needed basis. Regularly highlighting customer testimonials can be one of your most powerful marketing tools when leveraged properly. Customer testimonials and user-generated content (UGC) not only add c

A never-ending challenge for school leaders is to find innovative ways to engage and connect with their staff, students, and communities. Video storytelling has emerged as a dynamic strategy that provides a versatile platform to showcase the unique aspects of schools and school districts. Video content provides a rich and immersive platform for storytelling, but the stories you choose to share must be compelling. Draw upon the emotive power of visual narratives to showcase su

In an era of educational choices and increased competition, school administrators face the growing challenge of attracting students to their institutions. Combining traditional marketing strategies with innovative approaches will help your organization stand out in a crowded landscape. In this blog post, we will explore creative and effective marketing ideas that can help school district administrators enhance their outreach efforts while attempting to attract students to the